More than a decade, Chengdu, home stores successfully completed the birth, labor, birth and growth process, whether it is decorated Hiromi City, Fu Sammy home, the new century decorative square, or a good hundred years, Macalline, IKEA, many of the home market development path is to enhance the quality of Chengdu,UGGs, the history of life. We take the time to find products horns Garak to now spend time thinking what a store for himself, among a total of three phases.
1 stage: in search of products in the size of the stall
time history: 1990 to 1996
's features: synonymous; city bike shuttle back and forth be regarded as a major part of Chengdu. home improvement company, has just begun. store also belongs to extensive quality.
on behalf of building materials stores: the River House building materials market, Yongling Road
consumption patterns: walk + bus visiting the stall → → → bargaining own way to eat dry food → → potential buyers one day after the dust transport materials on your own car (N times through repetition) → to catch a bus or walk home (it was dark)
10 years ago, home improvement guerrillas everywhere. visiting the store model home is to first install a house, go buy furniture, furniture stores, anyway, the house is also decorated with the decoration team of basic materials, and building materials stores are basically decoration teach the workers, the owners rarely enter the building materials stores; selection of furniture, soft accessories,UGG boots clearance, most people will go to the Bayi Furniture City, lotus pond and other traditional stores to purchase, do not have much choice, a few familiar brands are mainly to middle and low; 10 years ago, to buy building materials home products is a painful exception, store away, there is no uniform delivery service, not so much quality assurance, that we rely on a pair of and that a pair of said quality of service. So we spent most time on the road, and buy products is not proportional to the time.
Phase 2: the size of the house in the time course of purchasing products
: 1996 2004
's features: the young man began to pursue the personality, endless ethnic Kazakh Korean Hari; house prices inadvertently quietly; the city widened the road scene can be seen everywhere. At this point the store service has shown signs of scale, quality shape appeared.
on behalf of the store: Bo Decorative City, 512 building materials market, U.S. home
Fuson consumption: shopping in walking + bus → → → Activities chance to pick what price → 50% of potential buyers, home delivery → Walk + bus back Home
blank after a long period of laissez-faire-run,cheap UGG boots, from 1996, Bo United States and Decoration City, Fuson marks the birth of the U.S. home building materials market in Chengdu, home improvement new era. Bo City, the first time the United States and Decoration building materials stores in urban areas, and with the way the store shops stores in the form of large stall has become a real roof, walls, and lift the house. home improvement company, first entered the store, never began to understand the consumers concerned about building materials building quality and service, and soon Bo Decorative development in the city center to the city three; At the same time, the rich household, although Sammy logistics and distribution center, but include the building materials, sanitary ware, hardware, vast amounts of product information, store the also has its own restaurant and free transportation vehicles. At this stage, consumers can choose the decoration in a store building materials used in most of the significant reduction in time spent on the road, but this time the store of choices is also narrow. < ;>
Phase 3: Select the size of stores in the city
the first time history: Since 2005
's characteristics: strength Mei Mei Cheng, Yan and spring, Seibu is a shopping paradise in the high-end groups; Chengdu people are beginning to not enough parking spaces for the distress; this time the store blossom was extended consumer choice.
representatives Marketplace: Macalline, a good hundred years, B & Q, IKEA, the new century decorative Plaza, HOLA Rite < br> consumption: direct train + car + free bus → → fought in various supermarkets in the physical activities of discount + price + Group Western buffet specialty coffee shop → → → shop around the store dazzling array of products safe to go home after the order → send → After the payment
2005 cargo door, the new century decorative Plaza Chengdu became the first proposed Association settled in Chengdu,UGG bailey button, a good hundred years, Chengdu's home store in the fashion presented a surge in the flourishing situation. a good hundred years, Macalline, B & Q, Bo, Decorative City, Fu Sammy home, a U.S. home city , Rite, IKEA everywhere ... ... East and West. Macalline marketing strategy and IKEA in fits and expanding home-based industrial chain, to provide consumers with truly one-stop service. industry predicted: Chengdu decorating material industry, the human services to actively mobilize the people's desire to buy, however, the situation can be found mixed Arowana, when people spend more time to identify, to choose, and sometimes even more than spending even more time on the road.
Lai Ke Zhangmao photography intern reporter Hao Zhou Qiubei
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