Complete the project design document VI

 First, the basic elements of visual design

Second, the visual elements of design preparation application

Third, specific application design project started four

the preparation of visual identification manual

VI A, the basic elements of visual design



corporate logo corporate logo can be divided into their own logo and trade mark.

corporate logo features:

First, the recognition.

second, systematic.

Third, unity.

Fourth, the image of.

its five times.

corporate logo design processes:

survey the actual state of business, current situation analysis of enterprise visual design and its specific situation, including the following:

First, the concept of the spirit of enterprise content and the enterprise's overall development plan.

Second, the scope of business operations, product features, services, properties.

Third, the status of corporate marketing and market share.

Fourth, corporate reputation and the reputation.

Fifth, business strategy and were on the whole image of the visual identity style expectations.

its six business-related characteristics of competitors and the status of the industry and so on.

1, to establish a clear concept.

2, the specific design performance.

3, marks the careful work of:

First, the sign of the meticulous detail of.

Second, mark the numerical form:

one box of,

Second, the proportion of size notation,

third arc point notation.

Third, mark the diversity of forms:

line thickness changes;

positive and negative changes in shape;

changes in color and black and white;

a variety of point, line, surface changes (such as the hollow body, reticulate, points into the surface, lines into the surface, etc.);

changes corresponding to different forms of media;
< br> zoom in or morphological changes.

word

enterprise standard enterprise standard word is the name of the enterprise, corporate brand name abbreviation, theme, slogans, etc. as a whole combination of fonts.

enterprise standard word feature: