Ten Zhejiang Pioneer Brand Innovation

 Ten brand innovation Zhejiang Pioneer
Source: Wen Wei Po 2008-4-15 Release Date :2008-5-26
innovator brand for international expansion: Leap Group Holdings Limited
leap since 1997, to now in 54 countries and regions and YAMATA FEIYUE registered trademarks, and its products are exported to 130 countries and regions in the world .2005, Zhejiang leap Group received the Group's 18 subsidiaries in foreign countries and more than 1,000 dealers in 100% leap in international independent brands, creating more than 240 million U.S. dollars of exports, the brand promotion budget into more than 31 million yuan; now, the leap has been the vanguard of the national counterparts and the world's largest sewing machine production and export base, and its brand value reached 12.792 billion yuan, it is to mark the brand value of China's most powerful attitude among 500 sewing machine industry in the forefront of the world.
, leap never stop, class of more than 500 million units sewing machine's capabilities, high-speed sewing machine, stretch sewing machine 50% of the total world, accounting for 70%. through years of technological innovation and investment, every year 20 new R & D success rate of nearly 70% of new value has been accumulated over 300 patents, more than 10 products have been listed as government bonds, the State Torch Program, state-level key new product plan. More importantly, the leap to become to create China's first autonomous computer control system and the CNC servo system of enterprises.
leap of China chairman, said Qiu Jibao, independent innovation ability, so that synonymous with .
innovator close M & international brands: Youngor Group Co., Ltd.
2007 by the end of Youngor Group Co., Ltd. of 1.2 billion acquisition of the U.S. clothing giant, one of the top five men's business mm KELLWOOD company's new Horse Group. This is by far the largest apparel industry in China with cross-border mergers and acquisitions, is also deeply involved in global competition Youngor a major step forward.
Malaysia Group has more than 20 international brands in the ODM business, the five international brand licensing business, with brand management, from textiles to many aspects of industrial management capabilities, particularly its multiple design centers, sales channels across the United States and international management capability to achieve more complementary and Younger. Houyageer production capacity will reach 80 million, becoming the world's largest men's business. The department store's sales channels and strong logistics system. billion in revenue, resulting in a net profit of $ 12,000,000, which means that will Younger in 2008 to provide at least 5% net profit growth. Youngor its unique international trademark strategy in the international mergers and acquisitions completed in the wonderful appearance.
Younger founded in 1979, the Group now has net assets of 20 billion yuan. Since 1993, YOUNGOR, Youngor trademarks in the U.S., Japan, Germany, Britain and other 23 countries and regions registered and use in the United States, Hong Kong set up overseas branches, the products are sold to more than twenty countries and regions, exports 6.4 billion in 2007, 37% of total sales, including export brands 2%.
Over the years, Youngor in the international development strategy, always make their own brands both from domestic and international perspective to adhere to push its own brand of vitality, and formed a unique spirit of enterprise culture.
for Horse Group Co., Ltd.
in the virtual business model, in order to achieve the greatest competitive advantage, Semir Group, a management change and the rise of management innovation, the innovative business ideas, planning a means of innovation, management and marketing service innovation and market innovation system, focusing on adjusting the industrial chain, the virtual production localization, the local garment industry chain vertical integration, building into a Ma Group aims to remove their weaknesses, alliances with others to achieve with external forces, integration of external resources, to make up for the purpose of its own weaknesses. by A virtual production to save over 200 million yuan of investment and production base acquisition cost of the equipment. So far, met with the Pearl River Delta and Yangtze River Delta and other places with high production capacity of more than 70 large-scale long-term cooperation in garment factory relations, the implementation of OEM, and achieved good economic returns.
Semir Group Limited s now has La Bala BALABALA trademark registration in 2003. Semir Group relies on effective integration of society, and abandon the traditional higher value-added branding and product design. In the upstream, Semir through the production capacity; in the downstream, using the model franchise in the country 29 provinces, municipalities and autonomous regions and foster the development of more than 3,000 stores, sales increased from 3,000 million in 1997 rose to 40 billion yuan in 2007, quickly raised the sum horse business professionalism and social influence .2007 annual sales of 40 billion yuan, the tax revenue 1.6 billion yuan, branding financial investment 100 million yuan. At present, Semir through the manufacturers, foster the development of the country has more than 3,000 stores, has quickly become Semir leisure wear a dark horse.
from a social responsibility, the pursuit of the harmonious development of society. So far, Semir has been to provide over 30,000 jobs; over the years, Chiu has also been funded with light and Zhejiang Ouhai, Yongjia, Taishun and other places more than 70 children out of school; to add green to create a western
first to enter the automobile industry in China and as a rapid development of private enterprises, Geely Group has become the domestic car manufacturing industry , spectacularly onto the international automotive industry stage and become a worthy spokesman for the world car. fields, began his dream of repairer. The following year in August, when the first car Geely cars in celebration of firecrackers out from the assembly line, people in large red banner hanging on the read out this words: and independent intellectual property. pieces. Since 1997 the company has entered the field of car, with flexible operation mechanism and continuous innovation, has made rapid development, with an annual output of 300,000 vehicles, 300,000 engines and transmission capacity. The group has free ship Geely, Geely King Kong Geely vision, Shanghai Maple, Mei Renbao eight series over 30 varieties of vehicle products; with 1.0L-1.8L engines and eight series of eight series of manual and automatic transmission, full of Geely has these products intellectual property rights. Group has built more than 200 overseas sales and service outlets in Ukraine, Russia and Indonesia to set up factories for SKD / CKD assembly of the production and sales, overseas sales to achieve annual sales of nearly 70,000 .2007 11.5 billion , profit 1.6 billion, branding financial investment 260 million yuan. auto industry. became the first Chinese market more than 20 billion U.S. dollars of Internet companies, ranking first in Asia, the world's fifth. New Economic observers say the rise of Ali Baba represents the trend of world economic development. In the past, people always put Japan's economies of scale business model, not only to demonstrate the global buyers of Chinese enterprises and Chinese enterprises to provide international buyers. help domestic enterprises to real development of foreign export trade. opportunities. Alibaba also actively M , and gradually form a standard e-commerce information. communication space and trading platform. Recently, Ali Baba financing in support of SMEs, there has been a new breakthrough in business between banks and SMEs to set up a green channel.
2007 年 6 months, 4 Ali Baba integrity of network operators rely on network access to CCB member's credit record, and finally to the CCB to enter the SME credit market, this blue ocean.
Alibaba use of trademarks registered in 2003 and has been in the U.S., EU and other countries for international registration. Alibaba is an international of the Internet companies, to build the world's largest and most active online trading market and business community to help SMB customers and partners worldwide success. Alibaba e-commerce services provided by the Internet companies have become the preferred Internet service trade One has been known to the general public,UGGs, have a high market recognition and credibility .07 20.8404 billion annual sales and profits 855 million yuan, branding financial investment 79,570,700 yuan.
new countryside. Aquaculture Industry Brand Innovation Vanguard: Anji County, Science and Technology Advisory Co., Ltd.
night and day a chicken or a pig you have a cow? This is Angelina Jian said that in 2001 alone, two of his base of herbs has sold more than 20,000 breeding birds, currently more than 3,000 birds in sheds have long been The high health departments laid off, run from the company supplies company. Anji County in the year of Agricultural Science and Technology Fair held in, he found that selection of Shanghai Jiaotong University College of Agriculture, Mr. Kang Shoukun Shoukang reared chicken herbs obtained national patent, and by the 1997 Shanghai Excellent invention award, he promptly bought the patent. After that, he developed a breeding standards, registered a .
raising and feeding chickens Shoukang There are many different ordinary chicken: In addition to naturally dissipate into the atmosphere, the feed is also mixed with traditional Chinese medicine, the herbal formula contains astragalus, angelica, Codonopsis, Salvia, and dozens of valuable Taizishen Chinese herbal medicine, herbs are known as live chickens, whether protein, hydrolyzed amino acids and trace elements and vitamins, as compared with ordinary chicken has been greatly improved, and half the fat content decreased, due to Shoukang chicken feed, without antibiotics , hormones, and pigments, there is no ordinary chicken phenomenon of drug residues, not only has the nutritional value of chicken, and health care products with nourishing function, much consumers.
The company production and sales of yuan, 18 yuan each green shell eggs, white shell eggs, each 12 yuan, the company adopted a limited shelf life keeping each way, making the products are in short supply in the case of holidays, annual sales of 8 million yuan .07 profit 1.3 million yuan, 40 million branding financial investment.
through the br> Linhai City Rocks head orange field was created in 1965, key areas of citrus springs in the town of the city, covering 120 acres, more than 3,500 strains of citrus, with total assets of 500 million, is the leading local agriculture enterprises.
as key areas of coastal citrus springs in the sea southeast of the town, and its cultivation of orange springs thousand eight hundred years of history, popular culture Tang and Song Dynasties. At present, the town springs up citrus growing area twenty-eight thousand acres, yield up to three thousand nine hundred tons, eighty percent of farmers in the town of citrus production and management. have been completed and Wu Bailing mu provincial modern agriculture (citrus) Demonstration Garden, 1999 October by the State Foreign Experts Bureau identified as head Zhejiang Agriculture Expo Gold Medal and the characteristics of the Zhejiang Province famous trademark, the head of orange rock field was also included in the Agriculture Department of Zhejiang Province, the province's first money rose to 50-70 yuan, sales and profits 21 million yuan from 2003 and rose to 480 million in 2007 40.18 million yuan and 8.8 million yuan.
Now, as bullish as the rock of the orange head in the sea are not uncommon in the mandarin orange family, such as nerve with the license of a license, the town springs gush more than 60 registered trademarks, and we chased each other in geographical indications under the command of a certification mark, one interpretation of a new brand of rich peasants in rural amazing story.
Goods market brand innovation Vanguard: Yiwu China Commodity City
February of this year, the country's first market truly Yiwu International Commodities won the right to speak mm which is Made in China!
dynamic source of innovation and market competition. the world-famous Yiwu Small Commodity Market, once a rubber band several PCT money, a few cents a pencil, a pair of socks a few The cheap prices of dollars to win the customer, has become a global commodity business leader. but in today's increasingly competitive market, relying solely on low price to gain a firm foothold, is clearly not enough. development, we must rely on technological innovation, high ground occupied by the market. City Graphics in 1996 and registered trademarks used brand promotion budget in 2007 is expected to invest more than 2200 million years of the brand through the operation of casting Yiwu China Commodity City flagship, known as commodity markets well-known trademarks in China. At present, China Commodity City has a business area of 2,600,000 square meters, commercial spaces 58,000 daily traffic of more than 20 million business in 43 sectors, 1901 categories, more than 40 kinds of commodities. which, registered trademarks, 17000, Chi (a) more than 800 pieces of trademark names, more than 1,700 pieces of foreign trademarks, product radiation up to 215 countries and territories .2007 34.8 billion annual turnover, exports accounted for 60% of the strong, for 17 consecutive years ranked top industrial wholesale markets, were respectively by the National Quality Inspection and Quarantine, State Administration for Industry granted Celadon City Association
porcelain oldest and largest kiln system, the most extensive foreign trade of ceramic industry, there has Longquan ancient kiln sites within the 350 spots, can be regarded as China's ancient celadon assembly history of the development process.
historical reasons, from the late Qing Dynasty to the early days of New China, off almost burning the Longquan kiln .1957, the late Premier Zhou Enlai clearly instructed to give priority to restore the production of Longquan kiln. then, Zhejiang Province, a strong research team composed of a team, to resume production of the Longquan celadon so on the brink of lost production process to recover the Longquan celadon.
recent years, local industry associations celadon emancipating the mind, innovation system, cultural brand in the casting, but also sounded the clarion call Longquan celadon from Renaissance: 2006, technology, innovation and brand effect, the formation of fine porcelain, crystal green color, crisp lines and smooth, dignified and elegant celadon brand, known as the Founded in August 1998 .10 years, the Association in accordance with their own functions, play a role as a link in the work achieved remarkable results. especially in the last few years, Longquan celadon production have been expanding significantly improved economic benefits. which, in the seventh, eighth national ceramic art and design innovation in the rating, Longquan celadon won 7 gold, 21 silver, 29 copper and 34 outstanding awards, 7 Jury Prize, is the largest ceramic producing award-winning . China Ceramic Industry Association, vice chairman, Longquan celadon Industry Association Xuding Chang said, breakthrough, celadon industry bigger and stronger. mm100 years ago, which consists of several Zhe and seal launched to before, it's just a once brilliant, is the gradual recovery to restore the art of community activities, an isolated hill in the elegant West Lake landscape, a lake house on the road quite well known pictures and text pro shop;
mm today, it hesitate to seize the cultural system and the rise of art business opportunity, through institutional reengineering and system innovation, from a cultural brand in brand extension to the business, they also seize the cultural and creative industries to lead the development of first-mover advantage.
as the the oldest and most influential organization of the majority of the international Indian scholars have very high academic status. In recent years, the Everbright Xilingyinshe firm brand, brand management brands to the academic development of their own development as a theme. through the play to its own advantages, seize opportunities for development, deepening reform, initially formed to original works of art, publishing, exhibitions, marketing, auction-based industrial chain, the firm derived from the core group of the Xiling Seal Society, such as the Xiling auction, Xiling publishing, Xiling appreciation brands series. the Xiling Seal brand heritage and innovation, industry development and business revitalization, brand management and capital operation, cultural transmission and industrial management is well with .2008 in February, has 105-year history of the Xiling Seal Society has taken the innovative step mm Xiling Group Co., Ltd. was officially established, marking the Xiling industry into the brand, the group, the size of a new stage of development.